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vDynamiq Docs

What is vDynamiq?

vDynamiq is an AI-built market-research platform. You describe what you want to learn in plain language, and vDynamiq designs and builds the entire study for you — the measurement framework, the audience personas, a narrative storyline, and the immersive scenes that respondents move through. You then review and refine everything before it goes live.

Where a traditional survey tool gives you an empty grid of questions to fill in, vDynamiq starts from your objective and works backwards to the questions, the wording, the visuals, and the narration — then delivers them as an experience respondents actually want to complete.

The core idea in one sentence

Section titled “The core idea in one sentence”

Describe the outcome you need; vDynamiq builds a story-led survey that measures it — a different story for every audience, all measuring the same metrics, so results stay comparable.

From a brief to a finished study

Section titled “From a brief to a finished study”

You bring the brief. vDynamiq assembles the rest in layers, and you can watch each layer appear and step in wherever you want to adjust it.

BriefYour goal & audience, in plain language
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FrameworkConstructs & metrics that answer the brief
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PersonasOne per audience segment
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StorylineChapters that flow as one story
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ScenesNarrated moments that measure each metric

Every layer is generated for you and is fully editable before launch.

Each of these layers is a concept you’ll work with throughout vDynamiq:

  • A study is the container for one research effort; inside it, an editable version is what you build and launch.
  • The framework is the set of constructs and metrics that actually answer your brief — the measurement backbone.
  • Personas represent your audience segments, one per segment, each with a portrait and a point of view.
  • The storyline organises the study into chapters that read as a single narrative.
  • Scenes replace individual questions — each is a narrated, visual moment that measures one metric, and can look different for each persona while measuring the same thing.

Why it works

Section titled “Why it works”
  • Higher engagement. Story-led scenes hold attention where question grids lose it, so more respondents finish and give considered answers.
  • Comparable data by design. Different segments can see different scenes, yet every variant measures the identical construct on the same scale — so cross-segment results are directly comparable.
  • Speed with control. What took a team weeks of survey design happens in an afternoon. vDynamiq does the heavy lifting; every step remains yours to review and edit.

What vDynamiq is not

Section titled “What vDynamiq is not”
  • It is not a blank survey builder — you don’t start by typing questions; you start by describing an objective.
  • It is not a fixed template — the framework, personas, storyline, and scenes are generated specifically for your brief and audience.
  • It does not replace your judgement — every AI-generated element is presented for your review, and nothing reaches a respondent until you launch it.

Where to go next

Section titled “Where to go next”