Quickstart — your first study in five steps

This guide takes you from an idea to a live survey. You’ll describe a brief, let vDynamiq assemble the study, review and polish the scenes, then launch and watch responses arrive. The whole path takes roughly an afternoon — most of it is your review, not your typing.

Before you start

You’ll need a vDynamiq account with Researcher or Supervisor access. If you can see My Studies after signing in, you’re ready.

1. Start a new study

   From My Studies, click New Study. This opens the study wizard.

   A study is the container for one research effort. Inside it, vDynamiq creates your first version — the editable draft you’ll shape and eventually launch.

2. Describe your brief

   Tell vDynamiq what you’re trying to learn, in plain language:

   • Goal — the decision this research informs (e.g. “which features drive purchase intent for our new electric scooter”).
   • Audience — who you want to hear from (e.g. “urban commuters, 25–40, considering an EV”).
   • Industry & geography — context that shapes tone, examples, and language.

   You don’t write questions here. You describe the outcome — vDynamiq designs the questions.

3. Let vDynamiq build the study

   From your brief, vDynamiq assembles the study in layers: a framework of the constructs and metrics that answer your brief, one persona per audience segment, a storyline that flows as a single narrative, and the scenes where each metric is measured. You can watch each layer appear and step in wherever you want to adjust it.

4. Review and polish the scenes

   Open the Scenes editor. Each scene walks through five steps — Content (the question and its framing), Interaction (how the respondent answers — see Interaction types), Options (the cards, items, or statements to choose from), Image (the generated background), and Narration (the voice-over in each of your study’s languages).

   Regenerate any asset, tweak the wording, or change the interaction. Every change is yours to make before anything goes live.

5. Launch and watch results

   Launch the version to generate a shareable survey link (desktop and mobile both work), distribute it to respondents, and open the Dashboard to watch responses arrive and construct-level scorecards build up in real time.

Note

Different personas can see a different scene for the same metric — but every variant measures the identical construct on the same scale, so results stay directly comparable across segments.

Where to go next

• Core concepts — the mental model behind studies, versions, personas, and scenes.
• Building a survey — the full, screen-by-screen walkthrough of every wizard step.
• Interaction types — pick the right way for respondents to answer each question.