Scenes & Questions (Step 5)
Scenes & Questions is the last step of the wizard and where the survey becomes concrete. Every metric in your framework becomes a scene — a narrated, visual moment with an interaction — and this step is where you review, edit, and refine them. See Scenes (concept) for the underlying model.
What this step is for
Section titled “What this step is for”To produce and polish the actual scenes respondents will experience: their wording, how each is answered, the options, and their look and narration. When you finish here, the study has a complete set of scenes ready for the review and launch workflow.
How scenes are organised
Section titled “How scenes are organised”Scenes are grouped under the constructs and metrics from Measurement. You can still adjust the framework here — remove a construct (which removes its metrics and their scenes) or a single metric — and you can Regenerate from Brief to rebuild scenes from your latest brief and framework.
Each metric’s scene carries a variant per study group, so the same measurement is framed appropriately for each segment.
The five-step scene editor
Section titled “The five-step scene editor”Open a scene to edit it through five steps:
Regenerate any asset, edit wording, change the interaction, or adjust options — everything is editable before the survey is approved and launched.
Choosing the interaction
Section titled “Choosing the interaction”At the Interaction step you pick how the scene is answered from the 15 interaction types — Tap Select, Drag Rank, NPS (0–10), Voice Free, and so on. vDynamiq proposes one that fits the metric; change it whenever a different mechanic suits the question better.
Dynamic source piping
Section titled “Dynamic source piping”Dynamic source piping is configured here, as part of the interaction — it is not a separate wizard step. Piping lets a scene reuse an earlier answer so the story stays personal and continuous: for example, a later scene can refer to a brand or option the respondent selected earlier.
- How it works: on an interaction that supports it, you set the scene to pull from a compatible earlier scene’s answer, and that answer flows into this scene’s content or options.
- Best practice: pipe only where it genuinely improves continuity — echoing a respondent’s own choice back to them is powerful; overusing it makes scenes feel mechanical.
- Tip: the earlier scene must actually collect what you want to pipe (for instance, a selection or a spoken keyword), so plan piped scenes after their source scene.
Importing questions from Excel
Section titled “Importing questions from Excel”If you already have questions written, you can bring them in instead of authoring each scene by hand:
- Download the Excel template — it comes pre-filled with your study’s categories as dropdowns, so your rows line up with the framework.
- Fill in your question texts. Use the Group column to target a specific respondent
group; leave it blank (or
ALL) for a shared question. - Upload the file — vDynamiq creates scenes from your questions.
- To revise, re-upload: existing questions are matched and updated by metric, so you can iterate in the spreadsheet.
- Best practice: keep each row mapped to the right metric via the dropdowns, so scenes land under the correct construct.
- Tip: the Excel path is ideal when a client supplies a question list — import it, then polish the scenes in the editor.
Best practices for scenes
Section titled “Best practices for scenes”- One idea per scene. Keep each scene focused on its single metric — resist bundling.
- Match the interaction to the question, not habit. A ranking, a scale, and an open voice answer each suit different metrics.
- Vary interactions across a chapter so respondents don’t face the same mechanic repeatedly — it keeps engagement up.
- Edit the generated wording into your own voice; the draft is a starting point.
- Removing a construct or metric here removes its scenes — prune the framework before heavy editing to avoid losing work.
- You don’t have to finalise every image and narration in the editor; assets are also generated in bulk during Generate assets & test.
- When scenes look right, move into Part 2: Review, Test & Launch to approve, share, test, and go live.
Where to go next
Section titled “Where to go next”- Interaction types — the 15 ways a scene can be answered.
- Part 2: Review, Test & Launch — the workflow after the wizard.
- Scenes (concept) — the model behind scenes and variants.