Personas (Step 2)
Personas is where you review the character vDynamiq generates for each study group. There is one persona per group, and each gives the study a concrete person to speak to. See Personas & segments (concept) for the idea; this page is the how-to.
What this step is for
Section titled “What this step is for”To make each segment feel real and right before scenes are generated for it. A persona captures the segment’s context, priorities, and voice — plus a portrait and, when named characters are enabled, a name and consistent appearance. Getting the persona right here makes every downstream scene land better.
How to do it
Section titled “How to do it”- Review the persona generated for each group — its profile, point of view, and portrait.
- Refine anything that doesn’t ring true: the segment description, the priorities, the tone, or the character details.
- Regenerate the portrait if it doesn’t fit the segment.
- When a persona is right, approve it. You can revoke approval later if you change your mind.
- Once each group’s persona is approved, continue to Storyline.
Best practices
Section titled “Best practices”- Sanity-check against the group. The persona should obviously be the person your group conditions describe. If it feels off, the fix is often in the group definition, not the persona.
- Make the point of view sharp. The clearer a persona’s priorities and language, the more distinct and relevant its scenes will be — and the more its results will differ meaningfully from other segments.
- Approve deliberately. Approval is a signal that a persona is ready to build scenes on. Treat it as a real checkpoint, not a formality.
- Portraits make personas concrete for you and your stakeholders — a good portrait helps everyone picture the segment during review and readout.
- If two personas feel too similar, your groups may not be different enough to warrant separate tailoring — consider merging them.
- Named characters give the storyline someone to narrate about by name; keep the character details consistent with the segment.
Where to go next
Section titled “Where to go next”- Storyline — arrange the study into chapters around these personas.
- Study Groups — the segments personas are generated from.
- Scenes & Questions — where each persona gets its scene variants.