How the wizard works

The study wizard is where you build a study. It takes your brief and walks you through everything needed to produce a complete set of scenes and questions — the audience, the measurement framework, the personas, the storyline, and the scenes themselves.

It’s important to understand the boundary of the wizard up front:

What the wizard does — and doesn’t

The wizard creates the study and its scenes & questions. Everything after that — reviewing and approving each question, sharing with your customer, testing, simulating, and launching — is a separate workflow covered in Part 2: Review, Test & Launch.

The steps

The wizard is organised into a Brief group of sub-steps, followed by Persona, Storyline, Option Collections, and Scenes & Questions:

Brief1a Study Setup · 1b Audience · 1c Study Groups · 1d Measurement

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PersonaOne persona per study group, with a portrait

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StorylineChapters that flow as one narrative

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Option CollectionsReusable answer-option sets (optional)

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Scenes & QuestionsThe scenes that measure each metric

Each step has its own page in this section:

1. Study Setup
2. Audience
3. Study Groups
4. Measurement
5. Personas
6. Storyline
7. Option Collections
8. Scenes & Questions

Starting a study

To begin, open My Studies and choose New Study. This creates the study and drops you into the wizard at Study Setup. From there you move through the steps, and the study takes shape as you go. (For the fast end-to-end version, see the Quickstart.)

Navigation and auto-save

• Free navigation. The step rail on the left lets you jump to any step at any time — you aren’t forced through a rigid linear path. This is useful when you want to revisit an earlier step after seeing a later one.
• Order still matters. Even though you can jump around, later steps build on earlier ones: Study Groups needs the audience defined; Measurement needs the brief; Personas need groups; Scenes need the framework. Work front-to-back the first time through.
• Your work is saved as you go. Each step saves your changes so you can leave and return without losing progress.

The building rhythm

Most steps follow the same pattern: vDynamiq generates a first draft from your brief, and you review and refine it. You are rarely starting from a blank page — you’re editing a working draft. That’s the fastest way to a good study: let the wizard propose, then apply your judgement.

Where to go next

• Study Setup — the first step: name, objective, and context.
• Core concepts — the ideas behind what the wizard builds.
• Part 2: Review, Test & Launch — what happens after the wizard.