Interaction types (overview)
An interaction type is how a respondent answers a scene — tapping to select, ranking, rating, speaking, typing, and so on. vDynamiq offers 15 interaction types in the scene editor, and choosing the right one for each metric is part of what makes a study feel natural and produce clean data.
This page is the overview and decision guide. Each type has its own detailed reference page with configuration and worked examples in the Interaction Types section.
The 15 interaction types
Section titled “The 15 interaction types”Names below match the labels shown in the scene editor’s interaction picker.
| Interaction | What the respondent does | Best for |
|---|---|---|
| Voice Free | Speaks freely; spoken brands/keywords light up cards | Spontaneous / unaided recall, “what comes to mind” |
| Tap Select | Picks several options from cards | Multi-select, “select all that apply” |
| Tap Select (Single) | Picks one option from cards | Single choice, yes/no, “which one” |
| Tap & Speak | Taps an item, then speaks about it | Open elaboration on a specific choice |
| Drag Rank | Taps a number to rank items | Ranking drivers, priorities, preferences |
| Emoji Rate | Rates one thing on a 1–5 emoji scale | Satisfaction, sentiment, ease |
| Head to Head | Picks a winner between two options | Binary comparisons, trade-offs |
| Text Input | Types (or speaks) a short answer | Short open answers when voice isn’t ideal |
| Grid Select | Rates each row against columns | Item × attribute matrices |
| Scale Rating | Rates on a numeric scale | Ratings where a number scale fits better than emoji |
| NPS (0–10) | Picks a number from 0 to 10 | Likelihood to recommend (Net Promoter Score) |
| Semantic Differential | Places a point between two opposite words | Brand image / personality profiling |
| Agreement Grid | Rates agreement with statements | Attitude / psychographic batteries (Likert) |
| Price Sensitivity (PSM) | Enters four prices | Price sensitivity (Van Westendorp) |
| Constant Sum | Distributes a fixed total across items | Budget / importance allocation by magnitude |
How vDynamiq chooses
Section titled “How vDynamiq chooses”You don’t have to pick interaction types by hand. When vDynamiq builds a study, it selects an interaction that fits each metric — a 0–10 scale for “how likely are you to recommend,” a ranking for “which matters most,” an open voice answer for “what comes to mind first,” and so on. It also varies interactions across a section so respondents don’t face the same mechanic over and over.
You can always change the interaction for any scene in the scene editor.
A quick decision guide
Section titled “A quick decision guide”- Recall / open-ended → Voice Free (spontaneous) or Text Input / Tap & Speak.
- Choosing among options → Tap Select (Single) (one) or Tap Select (several).
- Ordering / prioritising → Drag Rank (order) or Constant Sum (when magnitude matters, not just order).
- Rating / sentiment → Emoji Rate or Scale Rating, or the fixed-scale NPS (0–10).
- Attitudes / brand image → Agreement Grid (Likert statements) or Semantic Differential (opposite adjectives).
- Comparisons → Head to Head (two at a time) or the matrix Grid Select.
- Pricing → Price Sensitivity (PSM) (Van Westendorp).
Where to go next
Section titled “Where to go next”- Interaction Types reference — a detailed page per type.
- Scenes — where interactions live.
- Scenes editor — changing a scene’s interaction.