Personas & segments
A persona is vDynamiq’s representation of one audience segment — specifically, of one study group. Personas are what let a study feel personal to each kind of respondent while still measuring the same things across everyone. If study groups define who the segments are, personas give each segment a character the story can speak to.
One persona per study group
Section titled “One persona per study group”The relationship is direct: for every study group you define, vDynamiq generates one persona. The group is the rule (a set of conditions on screener and demographic answers); the persona is the human embodiment of the people that rule captures.
Continuing the electric-scooter example from study groups:
| Study group | Generated persona (illustrative) |
|---|---|
| Metro Gen-Z Male | Arjun, 22, lives in the city, commutes daily, budget-conscious but style-driven |
| Rural Female | Meera, 34, values reliability and running cost over features |
| Working Professional | Rohit, 38, time-poor, wants convenience and low maintenance |
Each persona is generated from the group’s definition and your study’s context, then presented for your review.
What a persona contains
Section titled “What a persona contains”- A segment grounding — who this group is and how it differs from the others, derived from the group’s conditions.
- A portrait — a representative image, so the persona is a concrete person rather than an abstract label.
- A point of view — the context, priorities, and language that shape how scenes are framed for this group.
- A named character — when named characters are enabled, the persona is given a name and a consistent appearance, so the storyline can narrate about them naturally in the third person and keep them recognisable across chapters.
One construct, many persona variants
Section titled “One construct, many persona variants”Here is the idea that makes personas powerful without breaking your data: for a single metric, each persona can see a different scene, but every one of those scenes measures the same construct on the same scale.
Different stories for different people — one measurement — so results stay directly comparable across segments.
That’s the trade vDynamiq resolves: you get the engagement of a tailored story and the comparability of a shared measurement, which normally pull against each other.
Where personas come from
Section titled “Where personas come from”When vDynamiq builds a study, it generates one persona per study group from your audience definition and brief. You review them like everything else — refine the point of view, adjust how the segment is described, or regenerate a portrait — before they’re used to generate scenes. See Personas (build step) for the walkthrough.
How personas flow into the rest of the study
Section titled “How personas flow into the rest of the study”- Scenes are generated per persona, so each group gets a relevant variant of every measured moment. See Scenes.
- The storyline narrates consistently for each persona — by name, when named characters are on. See Storyline & chapters.
- Results can be read per segment while staying comparable across segments, because the underlying constructs are shared. See Responses & aggregation.
Where to go next
Section titled “Where to go next”- Study groups — the segments personas are generated from.
- Constructs & metrics — the measurement each persona variant shares.
- Scenes — how per-persona variants are built.